Big data in known for its 4v’s: volume, veracity, variety and velocity.

Volume

Lot of data is generated from various sources like digital media, business transaction, machine to machine data transfer, and storing such data would have been really difficult without effective management, but new technology such as Hadoop framework have eased the burden. It has made Data storage easier and affordable. Big data is more reliable and safer way to store any kind of data of data.

Velocity

Data comes with unprecedented manner and it need to deal with an effective way. Big data makes it possible to make processor run in faster and more efficient way.

Variety

Big data comes in both structured and numeric format and also in unstructured format like text docs, emails, audio, video, financial transactions. With big data it is possible to connect and manage all forms of unstructured data.

Veracity

Big data allows analyzing all form of data. It’s about the veracity of information. Volume and variety of data is with fast access is not enough. Data must maintain quality, generate credible result. Veracity is needed to produce this result.

Advantages that Big Data provides

Timely

Allows you to manage your work more efficiently and in smarter way, produces real time result and business optimizations.

Trustworthy

Maintains quality of data store it safely. This thereby prevent from any financial loss through fraud.

Relevant

It free you from irrelevant data. It filters out unnecessary data traffic, we filtering search result.

Decision making

It provides a new way for decision making .This helps organization to work smartly and efficiently. As it allows access of data from large numbers of resources even from outside of the organization, even the user generated data. Thereby helping you to make decision on bigger and large amount of data available. This allow you to analyze correctly thus optimizes the business operations.

New business opportunities

One of the main advantages of big data application is it provides great business opportunities. Companies can take advantages by providing ad-on services or can create new product segment that offer additional services to their customers by using data they collect. It also helps organization to boost sales, improve customers services, optimizes operational cost, reduce risk.